Food Theory: Did Burger King JUST Break The Law?

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Burger King just made a major move in the Twitch space - a potentially ILLEGAL move! Loyal Theorists, were you one of the lucky viewers to see Burger King hop onto your favorite Twitch stream and use the text to speech message to advertise their food? Well, they DID and many of those Twitch streamers are NOT happy! You see, Burger King used them as cheap advertising rather than actually sponsoring them, which potentially cheats them out of money. So, was this sneaky tactic a genius move by Burger King to sell their Whopper or did they just break the law?
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#BurgerKing #BurgerKingCommercial #Twitch #KingOfTheStream #FastFood #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory
Writers: Matthew Patrick and Luke Barats
Editors: Alex "Sedge" Sedgwick, Forrest Lee, and Tyler Mascola
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
Tutoriale și stil
Durată: 17:23


Josh Kyles
Josh Kyles - Acum 18 minute
Team streamers doesn't want Burger King to self-promote their own advertisement.
Amatsu Kami Mikaboshi
Amatsu Kami Mikaboshi - Acum 40 minute
So #BoycottBK is a thing?
Amatsu Kami Mikaboshi
Amatsu Kami Mikaboshi - Acum 51 minut
It's a crime of human decency and TOS tbh. I honestly don't know if it's an actual crime... Yet
Plasmaburndeath - Acum 3 ore
This should still be illegal as A: Internet does or can use Satellites through part of the transmission globally (see SpaceX for current example) B: underage children can be watching and there are rules to what content advertising can be done to children. C: Come on now people we put away Martha Stuart using a single page where she circled stock and had given that to her broker... So we can do this! :p
Lime Crewmate
Lime Crewmate - Acum 5 ore
The Burger King mascot is super creepy
Dark_Sniper 101
Dark_Sniper 101 - Acum 5 ore
Thank god I don’t like Burger King anymore
BullShitTron - Acum 5 ore
Putting aside the legality argument, this DOES already have a name - it's called Native Advertising. Advertising "disguised" as a natural or native part of it's environment. The most common depiction is on reddit - many posts that are just ads in disguise are the perfect form of Native Advertising. This is somewhat different of course, but it is advertising using the tools built into the system. It's not necessarily "disguised"... but neither are obvious advertising reddit posts.
Konsole - Acum 5 ore
Zelda fans when they hear any sound effect from a Zelda game:
Omg that so cool
Alauna C
Alauna C - Acum 6 ore
He pulled a ninja amiright?😆
Cacti Chris
Cacti Chris - Acum 6 ore
Who the fudge cares... I mean who cares
Jasmine-Lily Lane
Jasmine-Lily Lane - Acum 7 ore
I don't understand the stereotype that Canadians are always so polite
thayer mccully
thayer mccully - Acum 7 ore
Im going to boycott BK
Isaiah Curtis
Isaiah Curtis - Acum 8 ore
Wow I can’t believe this happened, I won’t be eating at BK for a while
Lainey Guthrie
Lainey Guthrie - Acum 8 ore
*is this process illegal?*
MatPat: yes but actually no
Fathia Khalisa P.
Fathia Khalisa P. - Acum 9 ore
Is this okay to do?
*"Well yes, but actually no."*
PotterFreak22 - Acum 9 ore
0:58 Oh yeah! Twitch is awesome! I only follow like 5 people but I have a great time at their streams. Made some friends too which is always a bonus for a socially awkward person like me.
2:10 I've never used the TTS but I do like the other two. Used those a lot when one of my favorite favorite streamers was streaming almost once a week & I think he even streamed 4 times in one week which was the best! It really allows people to tell the streamer how much they enjoy the stream, enjoy the content, enjoy the people in the chat. I've seen maybe 2 or 3 get blocked on channels this year but that's bc they were being really stupid & rude to everyone.
2:42 What? Seriously? Are you kidding me? That seems like stupid thing to do really. They already are in everyone's mailbox, coupons out the wazoosk, and NOW they decide to start bothering streamers about deals I'm sure everyone knows about? I'm having a hard time wrapping my head around that weird factoid going on.
5:05 I see that Spongebob callback! The Nasty Patty! I'm a vegetarian & have been for about 7.5 years so every beef patty is a nasty patty for me to be honest.
I still think that was a super stupid idea for BK to do to streamers. Couldn't they have done something more productive?
Invertebrado - Acum 9 ore
I dunno legal stuff (much less when it is outside my country) but doesn't have any law against the disclosure of go against the terms and conditions of something?
claire liu
claire liu - Acum 11 ore
Tbh I didn’t think food theory was gonna be so good but it’s one of my favourite channels now
Aajankya Suryavanshi
Aajankya Suryavanshi - Acum 11 ore
ScaleZy - Acum 12 ore
is it just me or is midi a simp
M.T.M. Nkosi
M.T.M. Nkosi - Acum 12 ore
I watched this while eating KFC, am i winning?
'A measly 5$ donation' ~a twitch streamer
Hamza Bare
Hamza Bare - Acum 12 ore
When he siad they pulled a ninja a was dead 🤣🤣🤣
The Pinnacle
The Pinnacle - Acum 12 ore
The Korok laugh made me stop the video and check my phone, its what I use for notifications on it.
Chance the dog
Chance the dog - Acum 15 ore
I technically have already watched this.
Melon Boba
Melon Boba - Acum 16 ore
So many breath of the wild sounds 😂
Nik - Acum 17 ore
Eat at Burger King, a message from The Church of Yelling at Puppies
The Gaming Cephalos
The Gaming Cephalos - Acum 18 ore
Just imagine gaming companies do this type of advertisement in the future.
Keyur Premjeeth
Keyur Premjeeth - Acum 18 ore
11:03 when you see Linus' face from LTT
Tubbo in a box
Tubbo in a box - Acum 19 ore
*okay but the food theory intro is a banger*
LemonFerret1102 - Acum 20 ore
Petition to stop going to bk for 1year
Natalie Sandoval
Natalie Sandoval - Acum 20 ore
Is that sound effect in the beginning from Breath of the Wild??
Edit: Never mind. It obviously is, since it's not the only one in the video. x]
matthew luischan
matthew luischan - Acum 20 ore
I wonder how you manage 4 channels, it must be hard
Sakura Daidouji
Sakura Daidouji - Acum 21 oră
yeah no, this is 100% illegal. because this could potentially be seen as a means to bypass laws meant to protect younger audiences, too. like if a person is watching a stream, and suddenly one of these text to speech ads hits, and they happens to have their kid with them, that kid has now been hit with an unsolicited, and undeniably unintentional ad from the streamer.
who's at fault?
well the streamer would deny it, justly so, since they didnt permit that ad.
the company would deny it, claiming they couldnt have known a minor was present, and that they didnt personally target the channel, just paid an individual to pick ones at random.
the parent would deny it, since they werent aware of any ads going to be showing up, and perhaps even avoiding channels for this purpose, to just share something fun with their kid, without any random crap showing up.
all technically valid points, but SOMEone is in the wrong. this is exactly the kind of stuff that happened with youtube, with uh.. what was it again? coppa? where a youtuber might be in trouble because their content COULD be seen as kid-targeted... anyway, i digress, my opinion: Illegal. and annoying.
Woomy _YT
Woomy _YT - Acum 23 ore
Wait. Totally of topic but in the beginning was that the monk sound effect from breath of the wild? Just wondering.
Woomy _YT
Woomy _YT - Acum 23 ore
Truman Yee
Truman Yee - Acum 23 ore
I believe so
Mellow Animations
Mellow Animations - Acum o Zi
Team king, VS team stream!
Bodacious T
Bodacious T - Acum o Zi
Simple solution, have mods monitor donation messages.
ShadowCooper - Acum o Zi
Now im all for justice but isnt it kinda dumb that the guy got a 5k fine for something that technically did not apply to him and was not technically against the law? Like sure he shouldn't have done that but if it wasnt against the law...
Nina Gingrich
Nina Gingrich - Acum o Zi
Hey wait this seems more a like game theory cuz it’s more about the games
Nails Chrysanthemum
Nails Chrysanthemum - Acum o Zi
Adorable that you think BK wasn't given permission to do this because this was a BUSINESS PARTNERSHIP. They paid Twitch for this advertising.
Shadow the Golden Rabbit
Gacha eyes edit
Everyone that’s donated this guy 5 dollars: (insert thing here idk)
Scott Rollins ,jr
Scott Rollins ,jr - Acum o Zi
the real insult of what they did was
they could have just said "heres $5 for some burger king"
but instead; they said
"you can choice any of our long list of options - i will recite now"
disrespecting their entire stream
Jeff Spokart
Jeff Spokart - Acum o Zi
So you made 2400 bucks on this video
Adequite Velocity
Adequite Velocity - Acum o Zi
They uze the platform and vommunity a streamer has built up for pretty mich solely their own gain without any from of permission from the streamer themself nor barely any return to the streamer
AwesomepianoTURTLES - Acum o Zi
They should have turned on donation parries atpShh
Marjorie Lynch
Marjorie Lynch - Acum o Zi
LOL got a bk ad
gxngxbdu _
gxngxbdu _ - Acum o Zi
I would let a company donate a free 5 bucks to advertise because I get 5 bucks and they get their ad so it's a win win. But I guess people love to complain over every little thing huh. People who dont like my opinion and say that they didnt have the streamers consent, cant the streamers just ban that avmccount from their stream? So they could literally ban the account if they don't want the advertising on their stream.
This Guy
This Guy - Acum o Zi
0:04 Where is that sound effect from? I feel like I've heard it in a videogame.
Justine Sedesky
Justine Sedesky - Acum o Zi
The banana in the intro
nothingaboutme - Acum o Zi
This coming from the same company that asked Alexa to tell information about the whopper during a short commercial spot. It's a bad look for BK for sure, but should reflect worse on the ad agency.
Marjorie Lynch
Marjorie Lynch - Acum o Zi
Loopadoop - Acum o Zi
Asher Altman
Asher Altman - Acum o Zi
I don't want to get really political, but I have a question, is this a case of needing younger people in politics. Like there are a few examples of laws just not being able to combat some of these issues and then there's examples of politicians just not getting how the internet, video games, or whatever the issue is. I don't know if it would be smart to have younger people in politics, but the politicians are not adapting to our ever-changing world, well, who is these days. Can anybody else explain their views, keep it civil, there are probably children present. This might have been a dumb thing to post on a YouTube video, but I do trust this community.
Nancy Garza
Nancy Garza - Acum o Zi
I'm waiting for the lettuce
Kris Ring
Kris Ring - Acum o Zi
Couldn't the third party company, the one in charge of TTS, sue Burger King over breach of contract?
Ghostygacha Studios
Ghostygacha Studios - Acum o Zi
If bk does this one more time ima pull a weasly >:( (Harry Potter reference)
ECL28E - Acum o Zi
Remember when McDonalds released "The Un-Happy Meals" and their official Twitter acted like a depressed college 20-something, and it was fucking heinous as it was transparent?
Freddy Fazbear
Freddy Fazbear - Acum o Zi
the dislikes are bots bought by the Burger King company.
TH3 - Acum o Zi
I don't feel bad about eating a big mac in a burger King car park earlier today.
Isabella Finley
Isabella Finley - Acum o Zi
So would Burger King be under scrutiny from the laws in their home state of Florida, from where the twitch spam was sent from or from the streamers location?
Of course the laws in different states of America are different from others and from other countries.. though I doubt any countries laws are anywhere close up to date.
This could be a dumb question but I was interested and would greatly appreciate if someone could give some insight.
Nolan Roy
Nolan Roy - Acum o Zi
Can’t wait to see how many streamers ban Burger King
Short Fuse
Short Fuse - Acum o Zi
That first joke was funny
Redirk 2
Redirk 2 - Acum o Zi
Rubber Ninja, +1000 respect
Elmer Tracy
Elmer Tracy - Acum o Zi
Mild Cheesecake 69
Mild Cheesecake 69 - Acum o Zi
Therapist: Anime Abraham Lincoln isn’t real! He can’t hurt you!
Anime Abraham Lincoln: 11:22
E Hallett
E Hallett - Acum o Zi
This entire video reminded my why my favorite fast food place is Donatos
Omar Gutierrez
Omar Gutierrez - Acum o Zi
Lol some people barely make $5 and you made it in a small text to speech during a stream? Get over yourself 🤦🏽‍♂️
「springaling」 - Acum o Zi
I'm sorry matpat. But that last one (16:30) was difficult while eating my whopper, i love your vids and keep up the good work.
Danna Mariee
Danna Mariee - Acum 2 Zile
I hate ads now there is a new type :/
Charles Her
Charles Her - Acum 2 Zile
I still don’t know why anyone would ever eat BK
AlexTheHorrid - Acum 2 Zile
Wow streamers cry about anything, huh?
Jose Rafael Solatorio
Jose Rafael Solatorio - Acum 2 Zile
"You killed my family! How could you!"
"We just gave you 5 bucks!"
Ec Nuke
Ec Nuke - Acum 2 Zile
Siana Hika
Siana Hika - Acum 2 Zile
I never liked Burger King anyway 🙄

( i want a burger😭)
H2SO4pyro - Acum 3 Zile
Ehm, shouldnt they have to pay for some kind of taxes for advertisment? Just a guess
Wu Ma
Wu Ma - Acum 3 Zile
does anyone remember which zelda game the sound effect at the beginning is from? its rly been bothering me
Wu Ma
Wu Ma - Acum 6 ore
@Eiertschik thanks idk how i forgot
Eiertschik - Acum o Zi
I wasn't sure which game series the sound was from, but now that you've mentionend Zelda, it finally hit me: it's from Breath Of The Wild! It's played when you talk to the Sheikah monk at the end of a shrine to obtain the spirit orb (as can be heard here: )
FoaxZ - Acum 3 Zile
i feel that people treated burger king differently as it's a multimillionaire company. if it was just a small shop which only had a couple of locations in one state then people would be frustrated, but because it's a global, well known company, they feel different about it. they have the same privilege as a small business trying to get off the ground. i feel that if they added a bit more humour, like wendys would do, people may have liked it more. we only treated them differently because we knew them, and twitch probably doesn't care as it's a giant fast food company and them deleting their account would do literally nothing. the other thing is: why did they need to do this? name me one twitch streamer who doesn't know about burger king? they're a multimillionaire company, with thousands of outlets, and here they are, using spam as an advertising scheme.
lostbaloneyrockstar - Acum 3 Zile
This video put foot fungus in my Burger King burger
Vincent Scalise
Vincent Scalise - Acum 3 Zile
What if BK pays me $10, and I donate $5 with the same message?
Vincent Scalise
Vincent Scalise - Acum 3 Zile
Pure Genius, streamers just mad they aren't sponsored.
Game Show
Game Show - Acum 3 Zile
Just saying, id like some music links in the description, I love your videos but you're videos with that music are just perfect
Sure thing I sure will
Sure thing I sure will - Acum 3 Zile
Gotta love all those racing games with speed racing and faster and faster and faster written on the tracks
Fr0hman - Acum 3 Zile
What's the name of the game at 2:38?
Sure thing I sure will
Sure thing I sure will - Acum 3 Zile
I was expecting him to say no patty
Nikolay Sinitsyn
Nikolay Sinitsyn - Acum 3 Zile
Is nothing sacred anymore? Do these shitty billion dollar companies have to invade every type of entertainment. I didnt turn on twitch to listen to an ad. For fucks sake, who even likes burger king
WyomingPTT - Acum 3 Zile
I hear people complaining all the time about their desire for mainstream media and large corporations to be more "down to Earth" or relatable. And this is exactly that. They didn't plaster logos all over the screen, they didn't spam the chat, they didn't do TTS multiple times, the only 'interruptions' were caused by the streamer themselves. I mean do these people really understand that, at the end of the day, they're complaining about someone donating to their stream?
I do think the whole disassociation/"blur their face" thing was a tad shady but, it's like when people catch that scent of _lawsuit money_ they just turn into entitled morons. Everyone wants to be a victim nowadays. Say what you want about BK's food but I think it was a great move. And if your worried about corporations "abusing" this don't worry I'm sure we'll get a million advertisement laws closing the loophole asap.
Heusters - Acum 4 Zile
Gerard Bonilla
Gerard Bonilla - Acum 4 Zile
Why does the butger king dude look creepy
Ninja Yeoj
Ninja Yeoj - Acum 4 Zile
Boo the church of yelling at puppies boooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo
Maria Perry
Maria Perry - Acum 4 Zile
Im haviing pizza for dinner but it will take like an hour and watching this makes me hungry
Suger_ Qeen
Suger_ Qeen - Acum 4 Zile
Yeah the last time I when here I pucked
Baldi’s Favorite Student
9:18 I have a good sense of humor and that was amazing
It was RICH Get it because Burger King is trying to get money
littleman plays
littleman plays - Acum 4 Zile
If I were to self promote or advertise myself I would pay THEM $5000
Dominic Dumaresque
Dominic Dumaresque - Acum 4 Zile
1, your wrong about canadians 2, yes burger king is wrong about using texttospeach on twich
Leonie Saunders
Leonie Saunders - Acum 4 Zile
15:20 That's exactly like my grandpa when he asked my dad, "what's a browser?"
ton3not - Acum 4 Zile
I'mma go pay streams to read more burger King ads🤣
ibbx. xddi
ibbx. xddi - Acum 4 Zile
MatPat: starts talking about the difference between ads and sponsors
YouTube: *ad in 5*

Me: huh, ironic
iceprinsess gacha
iceprinsess gacha - Acum 4 Zile
Original so you're name is pat or is it mat
SimpleCreations - Acum 4 Zile
0:46 why would you bite a burger like this